Does your website have selling power?

Amazing how much effort is put into creating websites today. And it’s all so scientific, the right amount of keywords, the right kind of links, Java scripts and and more.

But after all that, are you really getting the sales you expected?

If you want sales from your website, you have to sell!

OK, I’m not knocking all the basic stuff, you really need it and the more planning, the better your website foundation will be.

But if you are not getting sales, you need to consider whether or not you have really turned your website into a powerful salesman.

When you walk into a store, what do you see? First you probably see a lot of enticing products, if you don’t you may not stay too long.

But also you are going to see salespeople. And hopefully you will see a lot of smiling faces and helpful salespeople with the right attitudes.

As I look at websites, I don’t see a lot that have real sales power! Sure, there’s a lot of other stuff on these websites and some fancy designs, but did you realize that designs don’t sell?

Read the rest and find out how you can turn your website into one that really sells:
http://www.freelance-copy-writing.com/CREATING-A-WEBSITE-THAT-SELLS.html

Gil Carlson has spent 37 years helping marketers get better results - What can he do for you?

My Marketing Friend,

Seems like all you hear these days are about businesses not making money and more folks out of work.

Funny thing though, the other day I was looking over a list in the paper giving the years of previous economic slowdowns, and thinking “hey, I don’t remember those, I was making good money through all of them!”

The truth is, big bucks are always made by a lot of entrepreneurs in any financial situation.

Here’s what just occurred to me, we go along making money from our businesses without a lot of effort, then things slow down. Most folks slow down with it, but the sharp ones start putting in even more effort to bring in those bucks. And then some get so motivated that they end up taking in even more bucks than when the economy was good!

Where are you at? I hope you are taking in big bucks now. But if your business is slowing down, consider ways to revitalize it without having to throw a lot of money at it.

And here’s something to consider… I’ve spent many years showing companies how to make money without having to spend a lot to do it.

My websites are stuffed full of a lot of ideas to help you boost your sales, and maybe at this time you might want to consider getting a critique of your marketing and taking advantage of some of my great ideas that will work for you!

Go ahead, check out these web pages:

Critique of your catalog…

http://www.free-catalog-marketing-tips.com/CritiqueOfYourCatalog.html

Critique of your direct mail package or ad…

http://www.mailorder-copywriting-secrets.com/Direct-Marketing-Critique.html

Critique of your web site…

http://www.internet-copywriting-secrets.com/Critique-of-Website.html

Good luck my friend,

Gil Carlson

I've got some marketing tips for you!

With 37 years of marketing under my belt, I realize just how important it is to write letters, ads, copy for catalogs and websites that’s powerful and gets results! And an important part of powerful writing is, of course, using the right words!

Discover the secrets of powerful copywriting!

So I’m now opening up my Mail Order Millionaire Copy Writing Secrets book and I’ve pulled out a small snippet to share with you.

Oh, by the way, you can get a look at my new copywriting book at:

http://www.internet-copywriting-secrets.com/

BELIEVABILITY: I don’t care how attractive your offer is, if you don’t build believability into your ad, it won’t work. Try some of these to add believability…

Award winning

Established __ years

Founded in (year)

Over ___ thousand sold

If not delighted, just write cancel on bill

Money-back if you’re not delighted

Seal of approval

See before you buy

Take this test

What others say about__

Proven in laboratory tests

You risk nothing

Remember, words have power. Words can change minds. Words can make or break a marketing effort. Just learn how to use the right words in the right place.

Gil Carlson

Gil Carlson is now sharing these marketing secrets with you at…

http://www.internet-copywriting-secrets.com

http://www.free-catalog-marketing-tips.com

http://www.mailorder-copywriting-secrets.com

You'll be able to work word magic just like a wizard!

Gil Carlson

“Mail Order Millionaire Copywriting Secrets“

Gil Carlson

Cal Worthington riding Shamu

Stew Leonards web site

Stew Leonard's Catalog Cover

Stew Leonard's store display

Stew Leonard's Fish Counter

Stew Leonard's Produce Display

Gil Carlson

My Friend,

After 37 years of creating profitable direct mail and catalogs, I’ve discovered some amazing catalog marketing secrets! Secrets I’m going to share with you today…

Create a catalog design that sells:

As strange as it may seem, many catalog designers have no idea of what it takes to create a profitable catalog! Some catalog designers might even be horrified to realize

that the catalog they consider to be their artistic expression is supposed to make a profit!

Here’s an example: The CEO of a large catalog company called me to discuss improving their catalog. My suggestion was to start placing their most profitable items, on their catalog cover.

That was when I was told they couldn’t do it because his catalog designer said she would quit if he tried to put something large on the cover! Later he did take my advice and stuck with it from then on, on most of his covers. Guess it worked for him.

Before that, he turned down my suggestion of a “letter from the president” on the inside front cover. He said no one ever reads those. I replied that “if they are boring they won’t get read. When created properly they will be a very effective selling tool, just one step out of many in my tool-bag for creating powerful catalogs.”

Finally giving in, he had me I write and layout several letters for his catalog. These letters took his prospective customers on a tour of the catalog and had them ready to buy before they even got into the catalog.

He was amazed to discover that customers were responding to the letters and referring to some of the things mentioned in them. These “letters from the president” have been a part of his catalog ever since.

There was one of my suggestions I sure wish this friend of mine had tested. Since his average order was very high, I suggested that each request for a catalog should be sent out immediately. Even if it meant sending it out in an envelope via First Class Mail or in a Priority Mail Pak, instead of adding the name to his list and mailing the next scheduled catalog to them.

In my recently published special report, “Catalog Facts & Figures”, it shows how this can more than double the response from a new customer who requests a catalog. Be sure to also give these catalog requesters the special treatment which includes a personalized letter and a special offer or discount coupon. This can really increase your catalog results as well as boost the value and lifetime value of that new customer!

“Sure, a catalog is supposed to look good, but it’s also

supposed to make money, lots of money!”

Just remember one thing, a design, in itself, does not sell! An arrangement of your products may look good a certain way and a lot of white space may have a certain appeal, but it doesn’t sell. Sometimes it may even hurt sales. Now, as you are starting to think I’m crazy, consider this…

Your catalog’s only job is to get orders! Lots of orders! While many of your potential catalog customers may be impressed with your slick catalog design, design really doesn’t sell!

Here’s how to use your catalog design to sell:

Use a design element to call attention to your products photos. I’ve seen too many catalog designs that distract from the products and the selling message. Some borders going around the page look good and can be artistic. Make them work for their keep… extend some of your products photos over these borders to give your photos a 3D effect.

I love to see product photos popping off the page! Get those products right up there in their face! Use drop shadows under those photos for a 3D effect. Even have some of the photos extend off the page at angle so that a corner is chopped off by the page edge. You’ll understand what I mean when you see some examples of catalogs I’ve designed using these techniques.

I’ve seen some horrible catalog pages where some kind of scene is placed in the background. This isn’t going to sell anything. It will just confuse that potential buyer, distract from your product and make your copy hard to read! I’ve seensome catalog pages that are in black and white except for the product photos which are in full color and popping of the page!

If you want to throw a lot of color in there, go ahead. Just remember, you are selling products, not the design. Use the design to highlight the products. If the first thing that grabs your attention is the design, you are selling designs not products. Re-work it until that product photo reaches out and grabs, grabs attention and grabs the cash!

I’ve seen numerous catalogs that use a great design, but too often a great design is used make up for a lack of selling power. And what I’m trying to get across is that you need to make sure your catalog has plenty of sell-ability. (Yes, I like to make up words too!)

What sells?

An old friend of mine has a catalog stuffed full of his organizational, scheduling products. He puts together his own catalog, and he prides himself on being able to squeeze in more stuff on each page (cover too) than any other cataloger.

Since he cringes when I mention his catalog name, I won’t do it. But he claims his “busy” catalog makes a hell of a lot more money than those “pretty” catalogs do!

I’m not recommending you do that to your catalog, but there’s something about his catalog, a certain feel of activity, movement, excitement.

It may also have been because he was putting together his own catalog. His excitement and feelings about his own products were carried over into his catalogs.

This excitement, when carried over into the catalog will have you creating powerful catalogs. If your catalog doesn’t have this excitement, it won’t sell. Make sure you have a catalog that sells!

It’s difficult for a salesperson to make it if they don’t believe in their products and don’t have this inner excitement, this is a very powerful emotion! Many of the successful catalogers I’ve met have had a sales background.

Too often a cataloger feels that their catalog is finally finished… ready-to-go-to-press, but there are so many little selling features that can be added which will greatly increase their catalog results!

Numerous catalogers, over the years, have taken advantage of my “Catalog Critique” offer to make sure their catalog was all that it could be. And not just the small catalogers who didn’t have the expensive catalog designers available to them, but a lot of big-name catalogers with tons of designers, but no who could turn that catalog into a powerful selling tool!

Catalogers I’ve worked with will probably remember me always saying that it’s “those little, often overlooked, things that make a big difference in catalog results.” Some of these little things can be as simple as slipping into the descriptions of their products a reference to a product, on another page, that will go with it.

Here’s an interesting idea…

Add little sayings throughout those catalog pages that will motivate to buy and set a certain mood. I’ve had a lot of success using these handwritten notes in blue ink. A good example of this can be found in the Antique Hardware & Home catalogs I helped create. http://www.free-catalog-marketing-tips.com/Catalog-Design-Samples.html

Showing your products in use can be a very powerful sales boost! Do you realize how many additional sales can be made in a store by demonstrating a product, bringing it to life and showing how fun or easy-to-use it is?

Just translate these catalog marketing ideas to your catalog pages. Show products in use. Describe additional uses for the products. Use powerful copy that is exciting, helpful, friendly, and sells! And this is just the beginning!

I’m Gil Carlson and I have more great Free Catalog Marketing Tips for you at:

http://www.free-catalog-marketing-tips.com/

Gil Carlson

What’s the secret to making money on the Internet? Although many have become rich off their website, many more have tried and failed. Today I’m going to reveal the 4 secrets to making you successful with all your Internet marketing.

And without these 4 basic steps, you are sure to fail! So please read on…

My friend, I’ve spent 37 years in marketing. Creating numerous direct mail and catalog companies as well as showing numerous marketers how to make big money. Hundreds big name catalog companies have paid me big bucks to help them improve their response!

A number of years ago, when I started in Internet marketing, I already knew the secrets, I knew how to make money.

When I see these hopeful entrepreneurs today trying to make money off their websites, I realize that so many of them are doomed to failure. Some of them may have snazzy, products, great ideas, lots of enthusiasm and the ability to create a powerful website, but there’s more…

Before you even start marketing your website, make sure these 4 building blocks of websites are in place or you are libel to stumble. And please, don’t leave a single one out!

Here goes…

Website building block secret #1:

PERCEIVED AVAILABILITY: You have to be the one they need to go to for this product you offer. They must feel that you are the best or only one that has it!

Thousand of websites may be offering this same product, but you must stand out. That’s why I said “Perceived” Availability. Don’t just count on reality, it’s what’s in that prospective customers mind that really matters.

Now how to we make them feel that this product is more readily available from you than anyone else?

Somehow you must make your website and the product or product line seem like one. Don’t just put together a snazzy looking website and then throw in some products. Your website has to appear to think, eat and breathe that product.

What about your design? Your color scheme? Your writing style? Even your website name?

OK, let’s say you are selling crates of Florida Oranges. I hope you don’t have a blue or pink border around that website. Make it orange. Have a border of orange branches with big, luscious oranges hanging off those branches.

Make it look like you are Mr. Orange, not someone just reselling a few oranges off their computer from their New Hampshire apartment. We do this by showing the steps to harvesting and packing those oranges. And then there’s a shot of you holding up a big juicy orange.

This is something that some more successful marketers learned many years ago, people like to buy from people. Today, you’ll find so many cold websites. You don’t even know who’s behind it or even where they are at!

Show them who you are, tell them a little about you, talk to them! Yes, have a lot of friendly copy on your website that appears to be coming from you. Can’t do that? OK, check out my website copywriting secrets: http://www.internet-copywriting-secrets.com

OK, now you are talking like someone who really loves these oranges, your website makes them feel like they are right there in those orange groves.

Want to really cinch it? Really convince them that you are Mr. Orange? Have a sidebar with orange facts. Like the secrets it takes to growing great oranges. Don’t know how to do that? OK, once more: Better check out my website copywriting secrets: http://www.internet-copywriting-secrets.com

Now you can sprinkle some orange recipes throughout your website. Are there really such things as orange recipes? My mother used to make an orange and onion salad. But don’t use that, my brother and I hated it. Let’s stick to some orange smoothie or orange cocktail drink recipes.

Now that you look, talk and act like oranges, why would they buy from someone else? Let’s not chance it, let’s go in for the kill.

The oranges you are selling have a special ingredient! What is it? Don’t ask me, they are your oranges. I’m sure there is something special or different you can find to play up.

Years ago in the marketing business, I discovered that you could pull out a benefit or feature that was in the products everyone else was offering. And then play it up and it would appear (remember, we are talking about appearances not reality) that only your product had that benefit.

I remember when the FDA outlawed certain additives in chicken. And along came Tyson advertising that there chicken didn’t have it. Of course all other chicken didn’t have it either.

Vitamin D is played up in advertising oranges. But what if your oranges had Vitamin D3? Wouldn’t everyone want them then? You are the only one advertising it, so it must be exclusive with your oranges! (I believe that the Vitamin D in oranges is Vitamin D3 since that’s what we take in from the sun.)

Now that we have them sold (we hope) on our oranges, we must be sure they don’t do some of that price comparison stuff that’s so easy on the Internet. After all the work we’ve done, we don’t want some price-cutter to steal our customer!

Do we lower our prices to compete? How are we going to make those big bucks if we give everything away? Why don’t we just throw in some extra stuff? Another bunch of oranges? A gift? Some kind of special orange slicing gizmo that they’ve never seen before?

One habit I developed is hating to mail out anything that doesn’t have an offer in it and won’t bring me in new orders. I like free gifts like orange recipe books. They can be cheap to produce plus you can be pitching your oranges with each one and have a special offer or discount coupons and order forms scattered in it!

Years ago there was this very successful mail order business, they used a 4-page newsletter format brochure called the “Cheese Lover’s Club” it was stuffed so full of marketing genius. They gave the owner a French name, Pierre something, actually he was from Brooklyn.

These were the days when you couldn’t get the good gourmet cheeses at your local market, such as the Huntsman and similar kinds of exciting cheeses. I loved it.

Sure you probably paid a lot for that cheese, but you always thought you were getting a bargain because you got all those little free gifts. The more you spent, the more gifts you could choose.

I loved all those cheese slicing knives and stuff like that. I ate a lot of cheese, spent a lot of money, but had a lot of fun. (and now weight 240)

See that’s what I’m talking about… Market the hell out of them, make it fun and exciting and they’ll keep coming back and thanking you for taking their money!

This Pierre guy was like a friend, I wouldn’t have even considered buying my cheese from anyone else. Can you build that into your website? If your website isn’t all that it can be, better drop everything and check out my website critique offer:

http://www.internet-copywriting-secrets.com/Critique-of-Website.html

Can’t figure out how to create an image out of thin air for your website?

Here’s another example:

Gevalia coffee. How many consumers pay inflated prices for that stuff? Come on, it comes out of Iowa. Did you think it really came from Sweden? They don’t grow coffee anywhere near Sweden and I’m sure they don’t ship it to Sweden for special roasting.

A number of years ago I sold a house I owned in Connecticut to General Foods’ top coffee expert (General Foods must have paid him well, this house I sold him sat on top of a hill, had 7 bedrooms, 6 baths, offices, library, wine cellar and electric entrance gates).

Anyway, he was telling me about Gevalia and the quality of the coffee!

Gevalia Coffee ads

But there’s an image created by Gevalia. You can drink that coffee and be taken back to a cozy kitchen table overlooking some foggy seaport in Stockholm. The merchandise such as coffee cups and canisters with the Gevalia logo help to promote the image.

And what about those gifts you get from Gevalia? Maybe a coffee machine for signing up and Gevalia coffee cups with shipments of coffee? We are all easy to bribe.

OK, go ahead and create an image like Gevalia for your website.

Website building block secret #2:

YOUR AUTHORITY: What right do you have to me making those claims on your website? Why should you be believed?

Every successful website will have some kind perceived authority. It may come from the website owner. Is he or she famous for other accomplishments? Caruska was famous as a model, designer, store owner, and her Carushka catalog (which I wrote a lot great copy for), all before she opened her website.

Someone running a successful business then bringing it to the Internet, brings along authority. Just play it up so they will know who you are. Stew Leonard was famous and well-known from his store before he opened his website.

What about your location? If you are selling skiing equipment on you website, and you are located in Aspen, there’s your authority! Say you are film critic; a Hollywood location is instant authority. Of course you have to play up those locations on your website.

Your authority could also be built on the quality of your products. If you are selling bike accessories and you also race bikes, play it up, put those photos on your site. What, you don’t race them? You are too clumsy? OK, put on some outfit, head over to the bike track, and get your picture taken in front of it. Maybe no one will realize you fudged on this one.

Of course you have to let your authority be known on your website. Besides telling them, and showing them photos, spotlight organizations you belong to. And of course the most believable method of selling there is… keeping your mouth shut and letting your customers sing your praise. Most of the time they won’t believe everything you say, so use testimonials, they are more believable!

Also consider featuring a celebrity spokesperson or someone skilled in your field. A column or a few facts from an expert will give you credibility. Of course you can give yourself credibility just by acting like an expert and stuffing your website full of advice that goes with your products.

Website building block secret #3:

VALUE, PERCEIVED VALUE: This means the right price for your particular audience. Of course there are things you can do to make the values easier to perceive.

How? You tell them! Explain to them what a deal they are getting. Compare to other sellers. If your prices aren’t really that competitive, then explain about the added value.

Whether this is the additional services, quality, customer services, quicker shipping, better shipping or packaging, guarantees, the way you stand behind your products, and the lifelong friend they just made!

Explain why if you have low prices on some items. Or regular prices, then weekly specials. Give reasons: You are buying direct from manufacturer, Out-of-season items, Volume purchase, Remainders, Introducing new item at low price to establish it, Special offers to entice new customers, Last years models to make room for new merchandise.

Website building block secret #4:

SATISFACTION, PERCEIVED SATISFACTION: Since they aren’t buying in person, as in a store, they need to be convinced.

You have to convince them that you are going to live up to your end of the bargain and that your products and service are what you say they are. As I mentioned earlier, that powerful guarantee is so important. Then you have to back it up. Talk about and show some satisfied customers.

Explain how important customer satisfaction really is to you. How you live and breathe customer satisfaction.

Stew Leonard's "written in stone"

Stew Leonard of Stew Leonard’s Dairy Store has it written in stone! Right there when you enter his store is a giant stone that has “The Customer is No. 1” chiseled into it. And of course he’s got that on his website.

And now a little summary on these 4 website building blocks…

After 37 years in marketing and seeing certain things that anyone who was trying to succeed learned to include in their ads, direct mail and catalog, it always surprises me to see so much of what really works left out of websites.

You may believe that this is a new age. The Internet is different, everything moves at the speed of light, commerce works different today, no need for all these gimmicks from direct marketing.

Maybe we need to think again. Today with some many folks nervous about using credit cards to purchase on a website, and not knowing who’s really behind it, and if it’s really just a scam.

We used to reassure our catalog customers that they could trust us, even though we weren’t in their hometown, but maybe a state or two away, it was safe to order from us. Now we expect customers to order from our website and we may be located on the other side of the World from them.

Often we don’t even tell them where we are located, or it’s buried somewhere on the website. Maybe I’m still in the old days, but I like to see where someone is located.

When I hear so many Internet marketers complaining about how difficult to convince their customers to buy from them, maybe we need to consider some of those old ideas that worked for so many years. After all, the speed of the medium has changed, but human nature is still the same.

If you haven’t picked up a few ideas about what I’m talking about, here’s a heads up… Lots of selling copy. (Don’t know how to write that stuff? Check out my website copywriting secrets.) And Copy that’s friendly, that me-to-you stuff.

Include elements that make you appear sincere and solid: Testimonials, photos of yourself, employees, your building (Unless you work out of your apartment up there in New Hampshire on the ski slopes.)

And include what will convince them to buy from you: Write copy that addresses all their fears and doubts. Props to make them buy: Comparison charts showing your product is the best deal, lists of features, then write copy that demonstrates all the benefits to them of those features.

Use testimonials, photos of your product in action. Before and after photos, Guarantees. And so much more.

You may want to check out my special offer and get a critique of your website!

Gil Carlson is now sharing these Internet marketing secrets with you at…

http://www.internet-copywriting-secrets.com

http://www.free-catalog-marketing-tips.com

http://www.mailorder-copywriting-secrets.com

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Gil Carlson

I really hate to brag, but I’ve written so much great copy and have been paid big bucks by so many companies, that sometimes it goes to my head.

Today I’m going to share some copywriting ideas with you that should do wonders for your website!

1. Know your readers:

Who’s your audience? Who will be most interested in your product or service? If you just aim at a general audience, don’t expect to get any response! You need to know who’s out there so you direct your attention right at them. What do they care about? What motivates them? What turns them off? Remember to aim at those most likely to buy, to waste your time with the rest.

2. Study the product info before writing:

If you start writing before you know all the specs and features, you’ll end up with copy that’s scattered.

3. Review competitors copy:

Find out what your competitors are writing about this or a similar product. While this may give you some great ideas and input, don’t fall into a trap. Often what our competitors are writing is crap, so don’t give it more importance then it really deserves. Remember, we need to do better! But then again, we might be able to steal some great ideas!

4. Keep copy flowing:

Keep it moving, keep their interest, if you slow down they have a chance to jump off. Be very fearful of boring them. Too many details or technical terms can bore them. Watch out for good grammar, which can be so boring. Forget about what you learned in English class; write as you would talk to someone.

5. Keep thoughts in logical order:

Don’t go off on a tangent, avoid those dead-end roads. Make sure each step flows seamlessly from one step to the next as well as in a logical order.

6. Speak the reader’s language:

Are you trying sell chemical engineers? Better know their language. Not only will it be more comfortable for your audience, but there’s less of a chance of you looking like an outsider.

7. Stress benefits, not features:

I’m sure you’ve heard this one before, but it just might be the most important of all these tips. Take all those features and translate them into how they most benefit your audience.

8. Identify your products most important benefit and emphasize it:

Once you figure out the most important benefit, fit all the others around this one.

9. Write on a one-to-one basis and in a conversational tone:

I personally, feel that this is the most important part of copywriting that you can master. Forget the grammar and style, actually talk to that person. And remember, even though this copy you are writing may be read by millions, you need to write it to one individual. When you start writing a sales letter with “Dear Friends” you know you have started off on the wrong foot. Make sure it reads “Dear Friend” and you can’t go wrong!

10. Be friendly:

That’s so very important. Being friendly gets their guard down. To get a new customer you have to make a friend first.

11. Don’t let good grammar get in the way and ruin your message:

We covered this earlier; good grammar is too formal and boring. There’s no place for good grammar in sales copy.

12. Beware of pet words that you overuse:

We all have these words and phrases we keep using. We may not even realize it. But be careful, they can be a turnoff. (One of mine might be “make sure” and another one might be “might be! I also use too many exclamation points!)

13. Don’t state the obvious:

This is another way to bore your audience. It may even be insulting to some.

14. Make sure the copy matches the illustration:

This should be obvious. If the product is shown performing a certain function, make sure your copy is in tune with it, and not describing a different function.

15. Tell them why they should buy from you, be authoritative:

Yes, don’t be timid, and never be afraid to ask for that order.

16. Avoid long sentences:

Sentences with over 12 words could be more difficult to digest. Short snappy sentences slip into their minds easier.

17. Use short words whenever possible:

Along with those short sentences, use short words. Don’t try to impress someone with your long words. It won’t work. They’ll head for the door.

18. Be enthusiastic about that product:

This is so important. Some of the best copy I’ve written was about things I was very enthused about. If you aren’t enthused, you will never enthuse your reader. And if you can’t enthuse them, they won’t buy from you.

19. Let copy project the company image:

Need I say more? Try to get out what the company is all about. And there should be a continuous company connection from one product description to the next.

20. Write in the active, rather than passive tense:

So very important! And a line or two trying to describe this point won’t to it justice. You need to find out more about my Internet Copywriters Secrets book, its stuffed full of examples of how to turn your copy into active tense and lists of words you can use.

21. Keep copy timely:

Make sure your copy reflects a current timeline. Don’t be using any terms or phrases that will date you. The more you can make it like a news story, the more powerful it will be. Of course my Internet Copywriting Secrets book has a list of words that give the image of news and being newsworthy.

22. Don’t be redundant:

Not only will you waste your time and theirs, but you will irritate them. (I stole that line from a t-shirt I once owned, it said something like “Never try to teach a pig to sing, not only will you waste your time and theirs, but you will irritate the pig.

23. Be consistent:

You may not notice a few inconstancies, but your reader surely will. And once you lose your creditability, you lose your order!

24. Make them feel that the product is a good value:

OK, maybe this is a very expensive item and worse, it is priced higher than the competition. Explain all the benefits like they are exclusives to your product. Show that they get so much more from you that there is no way to compare prices. Demonstrate that when all these benefits are tallied up, they are really getting a bargain. This may be hard to do, but I’m sure you can do it!

25. Stress exclusivity:

Nothing sells like exclusivity! This purchase will bring them up to a new level. Only 3,000 others will be able to get one. They are a numbered collector’s edition. Their friends and neighbors will envy them! Be the first in their neighborhood!

26. Be complete, cover all features and benefits as well as possible objections:

Sometimes we may be tempted to leave out something that may not look too good for our product, but this can be a powerful tool. First, they won’t fall for it, they are skeptical and will fill in the blanks for you, and won’t be kind about it either. So cover the objections before they do. And by bringing up something that’s not too positive about your products, this makes you seem more believable and they are more apt to believe the rest of your claims!

27. Stress newness when appropriate:

Always try to find something new about your product or offer. “New” is a powerful word.

28. Be believable:

Don’t exaggerate, or make your products seem too good, they just won’t believe you. Remember, it’s a rough audience out there, they are very skeptical. Get them over to your side.

Hopefully this has helped, but there is much more! If you are the least bit interested in leaning about copywriting, or finding a good copywriter, please check out my website, you won’t be sorry.

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